The Rebrand

We've had a facelift. Welcome to Xclusive Jets.


After months of design, we are incredibly pleased to announce the complete rebrand of Xclusive Jet Charter Ltd.

Local investment company, Just Develop It, announced it's move into the private aviation industry in the summer of 2016, when investing over £5 million into the Southampton based private jet charter and management company. Keen to expand their development portfolio in the leisure sector, Just Develop It has plans to expand the reach and awareness of the company across the UK & Europe but also add to the existing fleet of jets ready and available for charter.

We have worked extremely hard to improve our corporate image and online presence with the redesign of both our website and logo, utilising the great marketing and design teams at Just Develop It.

The brief for the design was simple. It had to be clean and modern but required an element that could stand out on it’s own, with that the Xclusive “X” was born
— Claire Thorburn | DESIGNER

The company was established in September 2002 by current Director & Founder Steve Loveridge. Beginning life as a small charter company operating out of Bournemouth Airport, the company has grown in size, not only in terms of personnel but also aircraft, both managed and owned. The current fleet ranges from a Cessna Citation II, Beech King Air, and also our newest member to the fleet, a Dassault Falcon 900B.

The team is now headed up by Managing Director Shane Carruthers, who joined as part of the JDI investment. Shane's first task was to oversee the acquisition of the Falcon 900B back in August. A seamless integration into the company's fleet, the Falcon has already been busy flying into destinations such as the Middle East and US.  With investment opportunities on the horizon, our small fleet is soon to be expanded with a third aircraft now imminent.

It was important that Xclusive retained it’s established values and reputation but at the same time developed a new modern identity.
— Shane Carruthers | MANAGING DIRECTOR

Our promise to you still remains the same. The offer of travelling in unparalleled luxury, with complete flexibility and service well beyond your every expectation is still very much the priority. We have a constant desire to anticipate, fulfil and surpass the evolving needs of our clients.

The rebranding has not only enabled us to invest in new aircraft, but also to invest in our team of staff who are on hand 24 hours a day, 7 days a week, 365 days a year to ensure your Xperience with us is one of complete relaxation and tranquillity.